24P Caused Video & Audio To Be Out Of Sync For VMAs

If you were wondering what the hell was up with the format of the MTV Video Music Awards, the New York Daily News explains it was shot in the 24P format, which makes video images look like film. “This is where television is going, so we thought we might as well deal with it now,” said VMA producer Alex Coletti. “We kicked the door down and rolled the dice. And we’re so happy with it.” As for the weirdness that had the audio out of sync with the video at times, making it look like many artists were lip-synching, blame that on the slightly slower frame rate (ie. the number of images captured each second).