50 Cent Is No Overnight Success

Industry executives caution against viewing as an overnight success. Instead, they say, he is the model for modern rap marketing. ”While, to a lot of the world, 50 is a new artist… he spent years doing a tremendous amount of work on his own,” said Steve Berman, head of marketing and sales for Interscope. “He basically built his credibility to the point where people like and Dr. Dre took notice. He’s proof of how important mix tapes have become. Well before anyone in the mainstream knew about him, he had a reputation within hip-hop. People knew his skills.”

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