50 Cent Sues Taco Bell Over Name Change Letter

Reuters is reporting has sued the Yum! Brands operated fast food chain Taco Bell, claiming they themed an advertisement campaign around the G-Unit mainman without seeking his permission or paying him a fee. “Without seeking or obtaining Jackson’s authorization, defendant Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona and trademark to promote Taco Bell’s business and products,” a lawsuit filed in Manhattan federal court said. The offending ad was a letter addressed to 50 Cent encouraging the rapper to change his name to “79 Cent,” “89 Cent” or “99 Cent”, matching the prices for items on their value menu. Read more.

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