As part of its ongoing creative collaboration with Jay-Z and Madison Square Garden, and the ABSOLUT Concert Series, ABSOLUT Vodka announced ‘NY-Z’, a behind the scenes Jay-Z documentary showcasing what it truly means for an artist to play at the Garden. ABSOLUT worked with famed photographer Danny Clinch to capture never before seen footage of Jay-Z and John Mayer as they prepared for Jay’s benefit concert at MSG on September 11, 2009. ‘NY-Z’ will be unveiled on March 22nd at Facebook.com/ABSOLUT. Watch the trailer via YouTube below.
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