Apathy is out with the music video to his new single ‘Check To Check’, the first release from the Willimantic, Connecticut rapper’s forthcoming ‘Honkey Kong’ LP. ‘Check To Check’ was produced by Evidence.
This video was filmed in February, in the dead of an east coast winter, where Apathy was joined mostly by family and friends. Apathy’s third album ‘Honkey Kong’ is out August 23rd and features guest appearances by Xzibit, Slaine, Vinnie Paz, Esoteric, Ill Bill, Celph Titled, Action Bronson, General Steele (Smif N Wessun) and Mad Lion.
“When I started to make ‘Honkey Kong’ I knew I wanted to make a hardcore, classic hip-hop album,” Apathy remarked. “I grew up listening to Gang Starr, Wu-Tang, EPMD… and so on. So when this album started coming together and I started working with dudes who I grew up studying and idolizing; like Preem, Muggs, Beatminerz, Steele, Mad Lion that made all the bullsh** of the industry worth it to me. Working with DJ Premier, is personally the most important point in my career. He’s my favorite producer of all time – hands down. Everyone who contributed to this album killed it and definitely brought their ‘A’ game.”
Apathy wrote on his Facebook on Wednesday after the video’s release:
WOW!!! my “Check To Check” video got over 5,000 views in 12 hours! The play count on the actual video takes longer to catch up so still says 3k something, but the real number is when you search for the song. Thank you everybody for the support!
Watch the video via YouTube below.