Army Strong
Jay Leno joked during his Tonight Show monologue on Friday night, “There’s a $200 million ad campaign to come up with a new motto for the Army — ‘Army Strong’. That’s the new slogan. $200 million to come up with that. $100 million a word. [Laughter] That’s the most anyone’s gotten for two words since Kevin Federline said, ‘I do.’ $100 million.”