Chip Companies Target Urban Snackers

Associated Press profiled the hot new snack products targeting the urban audience, including Rap Snacks, Chumpies and Homegirls. “Potato chips aren’t exactly ethnic, but it’s the way you package them and present them and the flavors that makes them different. Everybody eats chips, so you might as well eat the ones that appeal to your eyes and psyche,” said Glenn Weber, owner of King’s Potato Chips, which makes Chumpies and Homegirls for the Philadelphia-based company It’s a Winner.

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