Double R Launches Ruff Pop

Contributed Anonymously:

According to, Ruff Ryders, whose roster boasted the talents of DMX, The Lox, and Eve, has formed a new imprint dubbed Ruff Pop. Ruff Pop will sign pop music acts in effort for the label to break into the mainstream market and compete with performers like Britney Spears and Christina Aguilera. The label has already signed a female singer named LT. No release date has been yet for the release of her album.

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