Eminem Inks ‘Shady’ Clothing Deal

The New York Post reports has signed a licensing deal with Nesi Apparel to create a collection of sportswear. The new collection, to be called ‘Shady,’ will be available in department stores for the back-to-school selling period in late summer. The apparel collection will likely be well-received by retailers, predicted David Wolfe, creative director for the Doneger Group, a retail trend and buying office. “ has a wonderful cachet. Especially since parents are [annoyed] by him, he’s so appealing to teenagers,” he said.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *