MTV News profiled the planning that goes behind making videos, citing Hugh Surratt, vice president of marketing and creative at RCA. “[Eminem] is very hands-on, which is a pleasure, because his ideas are fantastic,” Sosin said. “He’s so creative. And he’s open to input too. We were talking about the beginning of ‘My Band’ and he wanted to do the massage. And we said, ‘Maybe you should be in a tanning bed.’ And he was like, ‘Absolutely! Naked!’ It’s that kind of stuff.” Read more.