Estimating ‘8 Mile’ Box Office Numbers Impossible

While everybody expects ‘8 Mile’ to open on top at the box office this weekend, Brad Peppard, president of Los Angeles-based CinemaScore which produces research measuring potential audience size for Hollywood’s studios, said his company had looked at ‘8 Mile,’ but the lack of a good comparison for a hip hop artist of Eminem’s current stature crossing over into movies made predicting the box office next to impossible. “We just couldn’t find any data we thought was reliable,” he told Reuters.