Girls Gone Wild And Eminem A Great Demographic Match

Geoff Edgers of the Boston Globe spoke with Girls Gone Wild founder creator, Mantra Entertainment CEO Joe Francis, on their upcoming project with Eminem. Francis says Eminem actually sought out the GGW crew. ”It’s an absolute demographic match,” says Francis. ”Think about the advertising we buy; you’re everywhere. Your name and your image is everywhere. If you’re a celebrity and want to raise your profile a little bit, it gets you there.”