He’s Hip To Young Consumers

The New York Daily News caught up with rap exec Steve Rifkind who has signed a deal with apparel maker Koral Industries, under which they’re planning to invest $30 million in a athletic line called Street Team.”No one knows the urban market better,” Koral president Jane Siskin said. Rifkind’s first release on his Street Records imprint is ‘Mississippi: The Album’, the debut from . He said his own street team helped him find the rapper. “I kept asking them, ‘what’s hot? What’s hot?,’ ” Rifkind said. “And David Banner’s name popped.”

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