How Far Will Hip Hop Commercialism Go?

Erik Parker of the Village Voice profiled the amount of commercialism in rap, most notably in clothing but lately spreading even into the songs. ’s recently reported purchase of Armadale vodka has some questioning whether ‘Pass the Armadale’ will be his next hit single. “It hasn’t gotten to that yet,” says Stephen Hill, VP of music programming at BET. “Busta doesn’t own Courvoisier. If Nelly releases a single called “Wear My Vokal” [his clothing line], we may have a problem. If Jay-Z makes a song, ‘Armadale Is the Best,’ it’s something that we will look at. If it gets to such a level where it’s just uncomfortable and everything is an advertisement, you’ll ask them to remove the word.” Read more.

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