‘Hurricane’ Sneakers Give Rap Star A PR Quandary

The Los Angeles Times reports that in the wake of Hurricane Katrina, The Game has faced a public relations dilemma. His new sneaker line, developed for months and due in stores the day after Christmas, is called the Hurricane. The former G-Unit rapper decided not to scrap plans for the shoes, which will feature a swirl “H” logo and retail for $80 to $95 a pair. But out of deference to the victims of the worst natural disaster in U.S. history, some of the proceeds will be donated to charity and the potentially upsetting name will be cut from ads.

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