Interscope Chief Amazed By ‘The Eminem Show’ Success

Despite his earlier groans over the album being leaked to the internet, Steve Berman, Interscope Geffen A&M head of sales and marketing is now glowing over the record breaking success of Eminem’s album debuting at #1. “I guess people couldn’t wait to sell this record,” he admits. “I’ve seen this before but
never at this scale … it’s amazing. Basically, this is like a movie opening on a Sunday evening and being number one at the box office for the week. We had, at the most, a thirty-six hour window with limited public knowledge of availability. All of our advertising runs next week.”

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