Jay-Z has hidden pages of his autobiography around the world for fans to find using clues from the search engine Bing. One lucky fan will win tickets to see him and Coldplay in Vegas on New Year’s Eve. The ‘Decoded’ book is out November 16th. “Quite simply, it’s almost like a preview of the book. We put all these pages out into the world, to be found, and then, through Bing, you bring it all back together and you can read the book,” Jay told the crowd assembled at the Delano Hotel in Miami Beach. “That’s really the simple part of it. But for participating in it, you get these prizes, like if you’re the first one to find this page, you get it signed, you get it autographed an it’s yours to keep, and I mean, there’s only one of them, so I thought that was pretty cool.” Watch a report from ITN below.