Jermaine Dupri Impresses With His Longevity

Launch.com talked to So So Def executive and musician in his own right, Jermaine Dupri, about his ability to keep relevant for the past 10 years. Dupri admits, “I think that’s a big feat for anybody in this music industry–especially nowadays, with how fast hits and artists come and go. I’ve heard people say things like, ‘That boy’s got the instruction book on how to make a hit record or how to stay in the game.’ I feel like the title’s appropriate.”