Juvenile: The Industry Is 90% Business, 10% Talent

Juvenile spoke with E1 about the new generation of rappers, the business aspect of the game, and his new album ‘Cocky & Confident’, out now. “In this business, if you’re getting involved in music or whatever you’re doing, you gotta know what you’re getting into and that it’s 90% business and 10% talent,” the rapper explained. “You got a lot of people out there with a lot of talent that should be making a whole lot more money, but they’re not because they didn’t know how to utilize it when it came down to contracts and all that.” Watch the comments below.