Lil Jon Hopes To Earn Half His Money Outside The Music Biz

Lil Jon 'Crunk Rock'

recently spoke with AOL Daily Finance about how he’s diversifying his income stream with ventures outside of music, including a line of Oakley sunglasses, his Crunk!!! energy drink and a wine label. “The products start to really take off when I have an album out because I’m on TV more,” he says. “Definitely [the non-music revenues] will come up a little more in this album cycle. Who knows, maybe it will get to 50-50.” The rapper added, “I want to have something to fall back on, so that’s a reason you create these different business ventures,” he explains. “I don’t want to rap forever.” Watch the interview below the cut and read more at

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