LL Cool J Doesn’t Jump On Trends

Curtis Ross of The Tampa Tribune chatted with on how he’s been able to stay on top of the hip hop world for all these years. “I just do what I love,” LL says. “I do what comes naturally to me. I don’t try to jump on trends or put out records that sound like whoever’s popular at the time. Hip hop doesn’t change. It’s like boxing … new fighters, same game. Every six months somebody else is No. 1. I just try to remain consistent in what I do.” The full story at tbo.com has since been removed.

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