The ‘Today’ show talked to LL Cool J about the Jumpstart Read for the Record initiative and getting kids into books. Asked how he makes reading cool in his house, the rapper responded, “Just by reading. You know, reading automatically is cool. It unlocks your dreams. It’s the key to success.” He added that he “likes to make it a physical experience” when he reads to his kids. “I like to read to them and I jump on the bed. Or I read to them and I pick up a cookie. Or I read to them and make examples or do things to make it fun.” Watch the segment, aired Thursday (October 2), below.