LL Cool J spoke with Global Grind about the Joe Budden and Method Man beef, and how when he was coming up it was like a fraternity and that the art form really mattered. “So the battles took on a different significance because of that, because it really was about reputation and it really was about being real and it really was about defending your psychological territory,” LL explained. “That little piece of the mental mindshare, or marketshare you have around the neighborhood. Nowadays it’s about are you making money and are you a businessman. I think the least important thing in hip hop now is hip hop.” Watch the comments via YouTube below.