Tim Molloy of the Associated Press spoke with Ludacris and asked the rapper if he worries about where his next video concept will come from. Ludacris said, “I never worry about anything, man. I just do what makes me feel comfortable. I do what’s creative to me, and I use my imagination each and every time. I always try to reinvent myself. I don’t look toward the past. I always look toward the future, man.”
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