Ludacris Is All About Longevity

is on the cover of the new issue of Vibe magazine, and a portion of their feature article is on With not only his huge success in selling albums, but now branching as an actor and CEO of Disturbing Tha Peace, he says the full package is “all about longevity.” He explained, “At this point, people are starting to recognize what kind of serious artist I am. A lot of people don’t think long term. In this business, it comes down to who wants it the most.” Pounding his chest for emphasis, he added, “I want it more than anybody I know.”

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