Ludacris, Master P Documentary Film Due

In his upcoming documentary ‘Paper Chasers’, set to debut in May at New York’s Tribeca Film Festival, filmmaker Maxie Collier profiles the business sense and sensibilities of hip-hop’s leading entrepreneurs, including and Damon Dash, as well as recent rappers turned label-heads and Fat Joe. “They’re shaping contemporary business principles,” Collier tells “Things like street teams are tactics utilized in the hip-hop community that are essentially guerilla marketing tactics that work. Big companies are paying huge marketing fees to urban companies to help them understand these techniques.”

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