Pepsi Smash’s ‘Another Side Of’ features Ludacris showing his business side. The rapper visited his restaurant Straits in Atlanta. “People definitely thought I was crazy for getting involved in the restaurant business,” Luda admits. “But as you can see there’s bags under my eyes, and I think I was born x, because they knew I would never get any sleep. I’m one of those people if I’m not doing anything I’ll go crazy. I feel like I have A.D.D.” The Sunday morning the webisode was filmed, Luda was hosting a brunch at the restaurant for Steven Hill, Senior VP of BET, ahead of the network’s Hip Hop Awards on October 19th. The video at Yahoo! Music has since been removed.