Make-Or-Break Time For Da Band

MTV and Bad Boy CEO Sean ‘P. Diddy’ Combs teamed up for the reality show, which followed the trials and tribulations of Da Band with ‘Making the Band 2’. Now, MTV and Bad Boy have joined forces to give the album the full promotional push. “MTV is my partner,” Combs tells Billboard. “When we started the process, we told if they made a hot album we’d make their dreams come true. We just wanted to follow through with that.”