On May 18, 2004, LM and LR Enterprises, doing business as URBAN TRENZ, a cutting edge urban clothing store located at 3823 San Pablo Ave in Emeryville, California, filed suit in Alameda County Superior Court against Cornell Hayes, an entertainer commonly known (P/K/A) as NELLY, his clothing design company, APPLE BOTTOMS LLC and self styled publicist SAMANTHA SLAVIN for damages for trade libel, libel per se, intentional interference with prospective economic advantage, and for an injunction.
Vernon C. Goins, Esq., attorney for Lynn Reed, President of URBAN TRENZ, explained that the basis for the suit was NELLY and SLAVIN’s wholly unwarranted press release, issued March 22, 2004, accusing URBAN TRENZ of conducting an “unauthorized, “false” and “illegal” model search. Contrary to the allegations of this press release, the model search was suggested by Apple Bottoms representatives, authorized by them, and conducted according to APPLE BOTTOMS guidelines. APPLE BOTTOMS simply changed its mind regarding the desirability of the model search after the fact, and is punishing URBAN TRENZ for not foreseeing its change of heart.
The unwarranted press release, which was widely distributed to television, radio and print media, has been harmful in the extreme to URBAN TRENZ. Mr. Goins states that the purpose of this suit is not only to obtain recompense for this blow to the URBAN TRENZ business, but also to deter such backhanded behavior in the future.