MTV News spoke with director Benny Boom, who is directing the new Nelly video ‘Pimp Juice’. “We’re turning it into a pimp’s paradise,” he explained. “The concept is that Nelly has this car that has been passed down to him, a ’74 Coup DeVille Cadillac, candy-apple red, and it just so happens that this is the same car he was born in. So it’s sort of like he’s got pimpin’ in his blood from day one.” Read more.
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