No Excuse For Pepsi’s Ludacris PR Blunder

Richard Roeper of the Chicago Sun-Times says there’s no excuse for Pepsi’s PR blunder with , when they dropped his ad deal after conservative Fox News host Bill O’Reilly threatened a boycott of the soft drink. “Street rap has been around for so long that I can’t say I’m shocked by Ludacris, but I am shocked that a huge company such as Pepsi wouldn’t do a rudimentary check on the guy’s work before hiring him to star in a national ad campaign,” he said. “I mean, it’s hard to find a Ludacris song that ISN’T an obscenity-riddled glorification of the thug life.”

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