Outkast Lyric Gives Polaroid Instant Exposure

Andrea K. Walker of the Baltimore Sun profiled how Polaroid landed a bunch of free exposure when Outkast included the catch phrase “Shake it like a Polaroid picture” in their mega-hit ‘Hey Ya’. “We certainly have enjoyed the publicity,” Polaroid spokesman Skip Colcord said. “We’re very thankful for the different brand exposure the song has given us.” Read more.