Pharrell Williams Discusses The Recession’s Impact On Music

Pharrell Williams talked with Billboard about his upcoming projects and the effect the recession has had on artist creativity. “Some of the best creative peaks in history are due to a society it’s economics when it suffers, wars, all those things counter,” Pharrel said. “I mean a lot of people are suffering, but I don’t see this thing totally as rubble. I think it’s the next evolutionary step. When something gets really big, eventually it has to – if it won’t explode it has to implode. Something has to happen, and when it does, something will emerge from the ashes. It’s usually people that paid attention to what happened, realized the faults, they stand back up, and take it in stride.” Pharrell also talked about his marketing work with Cornerstone and the future of advertising. Watch via YouTube below.