Push The Courvoisier: Are Rappers Paid For Product Placement?

MTV News profiled the endless series of plugs for Burberry, Air Force Ones, Alizé, Maybach in many rap tunes, and whether the artists truly live them products, or are they paid to plug them. Damon Dash said, “Unless someone is paying me a billion dollars or offering equity, we don’t play that. That’s never come up, because once you get that powerful that someone wants to pay me to do something, I don’t need it. I’ve heard about companies asking [artists] to do that, but it hasn’t really happened to us yet.” Read more.


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