Rap Stars Boost US Whisky Sales
The Sunday Mail reports Scotch whisky has been given a big boost in sales among African-Americans, thans to its hip hop endorsers. A music industry source said: “Guys like Puffy and Jay-Z can sell anything. They have their records, DVDs, mega tours and their own clothing lines – everything they touch turns to gold. Whisky is the new thing for them and where they lead millions follow.”