On the heels of MTV’s new hit series, ‘Pimp My Ride’, MTV Films Executive Vice President, David Gale, announced today that the network’s film division has bought a pitch that takes place in the world of custom car shops. The pitch was acquired by Paramount on behalf of MTV Films. Andre Harrell and Michael Rapaport will produce with MTV Films. Kim Watson and Alonzo Brown (‘Honey’) are writing the script. “We know that the car tuner trend is incredibly popular with the MTV audience,” says Gale. “No one has done a film set in this world to date, and I’m confident that the team we’ve put together will capture the vibe perfectly.”
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