Roc-a-fella’s Vodka Business Stirs Controversy

Fox News reports Roc-a-fella Records, a division of Vivendi’s Universal Music Group, recently released Armadale — a “premium” vodka from Scotland that has already been featured in songs and videos by popular rappers and Cam’ron. And while Roc-a-fella musicians aren’t required to mention the liquor, they’ll be “encouraged” to do so, Damon Dash, the CEO for Roc-a-fella, told the Wall Street Journal. But that’s a problem for critics who say the deal crosses the already-fuzzy line of questionable product placement. Read more.


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