Run Says Jay’s Death Is His ‘Biggest Hit Ever’ reports Reverend Run provided the prayer of comfort for his DJ Jam Master Jay, who was tragically murdered last week. Run also took the opportunity to attempt to frame the tragedy positively. “Jason did what he was supposed to do. He helped to create this hip-hop nation,” Run said. “Jason walked in grace, in style, and with class. I didn’t know if I should say this, but I believe this is Jason’s biggest hit ever–all the support that has come in, all the people that have cried out across the world. I told my brother (Russell Simmons), I told Lyor (Cohen) and a couple of people. I don’t know if anybody understood it. I believe this is the biggest hit ever. This is the most press that he’s ever got.”

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