The Philadelphia Inquirer was on hand at the Reebok Store on Philadelphia’s South Street for an event staged to promote Sixers star Allen Iverson’s new Answer 7 shoe and 50 Cent’s new G6. Iverson said that pairing the two for promotional purposes (and billboards across America) made perfect sense. Hip-hop and the NBA, he said, go together like peanut butter and jelly. “All rappers do is watch basketball,” he said. “All we do is listen to rap and watch videos.” 50 Cent echoed that thought. “I told the people at Reebok: Put me next to A.I. I want to be hot.”
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