BET features a story on Ja Rule’s success of having a sensitive side to his music as Datwon Thomas, editor-in-chief of King magazine says, “Ja Rule brings out that sensitive side, as far as the hip-hop thug songs. Even DMX has that side of him, as far as that contemplative kind of vibe. It’s smart of Ja to find out what works for him.”
Launch.com talked to Ja Rule following the release of the 2nd single off “Pain is Love,” where the rapper admits he wanted “Always On Time” released as the first single. Ja Rule says, “He didn’t like that beat. And I said, ‘Man, that s— is hot. Give me that one.’ And now that’s my second single. So, yo, it just happens like that sometimes.” The song entered the R&B/Hip-Hop singles charts this week at #59 on Billboard.
Hits magazine suggest early reports indicate DMX’s new album The Great Depression will have 500,000 album sales for the week, putting it solidly in the number 1 spot on next week’s album charts. As for this week, Ja Rule’s Pain is Love came in at #4 (151,000 sales) behind the God Bless America tribute album and Enya’s Day Without Rain. Other rap acts in the charts include Jay-Z at #7 and Bubba Sparxxx falling from #3 to #11.
For a second consecutive week, rapper Ja Rule hit the #1 spot in the U.S. album charts with his latest effort, Pain is Love, selling 220,793 copies. Enya sandwiched two rappers with Bubba Sparxxx just below her at #3 for the week on the Billboard 200, clearing 132,174 albums. According to HitsDailyDouble.com, Ja Rule looks set perhaps for a 3rd week at #1 to follow Jay-Z’s similar effort with sales tracking at 175,000. Enya’s momentum and a new album by Ozzy Osbourne are on a similar pace though.
The Atlanta Journal-Constitution reports rapper Ja Rule celebrated his #1 album over the weekend with a series of appearances in Atlanta. After a radio interview with V-103 radio’s Porsche Foxx, he played some Madden 2002 football, then he made his final stop at Tongue & Groove in Buckhead.
Steven Seagal appears to be wise to the formula of adding a popular rapper to his films as he did with DMX in Exit Wounds. This time, Seagal is enlisting Ja Rule to play opposite his character in heist thriller ‘Half Past Dead,’ according to reports today from Variety. Don Michael Paul will direct the Franchise Pictures project from his own script. Sony’s Screen Gems will distribute domestically.
Ja Rule dominated the charts this week with 400,636 sales of his new album Pain is Love, according to Hits Daily Double. In the #2 spot was Jay Z with Blueprint, who had been #1 for the past 3 weeks. From there rap wasn’t to be found until #19 with Ghetto Fabolous.
Goto.com has put up their August search results for Ja Rule related queries, with ‘Ja Rule’ getting 66,786 searches for the month. Jennifer Lopez figured prominently for searches related to the rapper following the success of the ‘I’m Real’ remix in which he’s featured. Interesting to note, Ja Rule’s real name, Jeff Atkins, was only searched for 86 times during the month.
Early sales returns of Ja Rule’s Pain Is Love show the rapper is on pace to sell around 300,000 albums for the week, easily outpacing Jay-Z who’s going into a 3rd week in the #1 position, according to HitsDailyDouble.com.
Launch.com talked to rapper Ja Rule on yesterday’s release of Pain Is Love where he revealed, “Now I’m coming with Pain Is Love, and I’m letting the message be known that, you know, I’m here and I went through the sacrifice, and the struggle, and the pain. And now maybe I can receive a little love or maybe I’ll still go through some pain and the ones after me can receive love…who know?”