Mr. Lif checked in from his place in Philadelphia on Kyte.tv, urging viewers to vote but remain active. “It’s an amazing and important day in U.S. history, however, I want to remind everybody out there, regardless of who is elected President of the United States, it is a new era of accountability for the citizens of this nation. We’ve been letting the government get away with everything they wanted to, and because McCain is in there or Obama is in there, look, have your fun tonight but tomorrow, let’s get back to motherfu**in work.” Watch the message below.
Mr. Lif is out with the video to his new single ‘Brothaz’, from the album ‘Mo’ Mega’. Watch it below.
Audibletreats.com had Mr. Lif’s new single ‘Brothaz’ and a 10-minute interview with the rapper (since removed), where he discusses the inspiration behind the new album, ‘Mo’ Mega’, how he got into music, making people think, advice for aspiring musicians, what to expect at his concerts, and more.
Veteran artist Mr. Lif has thrived in the independent rap scene, where he’s found fertile ground for his aggressively political themes and raw production style. His new solo CD ‘Mo’ Mega’ — a follow-up to his smash debut ‘I Phantom’ — represents Lif’s trademark sound: naturally flowing, mind-engaging and just a little dangerous. Listen to an interview with Christopher Johnson of NPR’s News & Notes with Ed Gordon via NPR.org below.
Mr. Lif tells the Chicago Sun-Times that he won’t stop talking about world events. “One of the main reasons I got into music was to provide socio-political commentary. But I’m going to continue to flip other styles, hopefully with equal potency,” he said. “I want to come at cats with different textures. That’s why after making a song like ‘Home of the Brave’ on ‘Emergency Rations,’ my focus on ‘I Phantom’ was storytelling. But I looked at more mundane issues like working a job every day and going to school. Those issues are hugely important, too.”
Soren Baker of Metromix.com reviewed Mr. Lif’s hourlong headlining set Tuesday at the Abbey Pub, calling the show “brisk and entertaining”. Baker says, “Mr. Lif has dedicated a sizeable portion of his music to exploring substantive issues—from single-parent households to the pros and cons of working dead-end jobs, from the poor dietary habits of Americans to the foreign and domestic policies of the Bush administration. Lif’s songs have tremendous story lines, and his lyrics are peppered with the type of clever punch lines and stunning imagery that stick with you long after you’ve pressed stop on your CD player.”.
On Mr. Lif’s ‘Home of the Brave,’ the rapper advances the September 11th it’s-all-about-a-pipeline argument and suggests the anthrax scare was a government diversion. It’s definitely one of the most inflammatory reactions to the terror attacks recorded, and Lif was brave enough to debut the song at the Knitting Factory, four blocks from Ground Zero. “I’m sure what I’ve been doing has not gone unnoticed,” Lif tells Darren Keast of the Cleveland Scene. He added, half-jokingly, “If they want to take a good brother down, that’s their prerogative. And I’m sure they will, when they’re good and ready.”
Danny Hooley of the News & Observer reviewed Mr. Lif’s new album ‘I Phantom’ giving it 3 stars. Hooley says, “As imaginative as the production is, the beats can get a little stiff at times. And although Lif’s rapid-fire flow is impressive, he has a flat, nasal delivery that can be wearing after a while.” He added, “Still, those looking for cerebral, meaningful hip-hop that bangs satisfactorily on the car system will like this album. It’s a good one, and his next one should be even better.”
Mike Osegueda of The Fresno Bee recently chatted with outspoken rapper Mr. Lif and asked him if he’s trying to carve a niche in the political and social-consciousness hip-hop circles. “Not really,” he said. “A big part of what I do is put observations from my life into my music, and I think ‘I Phantom’ will probably make that a lot clearer. I don’t want to be pigeonholed into anything, but awareness is what fuels my poetry and my lyrics. I don’t know what I’m gonna do next. But awareness is always involved.”
Ken Capobianco of the Boston Globe caught up with Mr. Lif to talk about his controversial new album ‘Emergency Rations’, which critically addresses US policy after September 11. When asked if he realized people might consider his album unpatriotic, Lif said, “It depends on how you define patriotic, but if it’s the flag-waving state of mind we are in now, then absolutely it is. We live in a society that conditions us from our early education on to accept an established lifestyle to keep the flawed American machine, which has dehumanized us, going. Look at all the symptoms of social decay – the suicide rate, the alcohol and drug abuse rate, the amount of jails and asylums. How can anyone deny what the problems are? While people may wave a flag and say this is the country with the most freedom, the question is, what is the price to pay for those freedoms?”