Contributed by AdamBernard:
With artists having such a hard time generating album sales it’s a wonder they haven’t taken a harder look at how to properly utilize downloading to their advantage. I’ve previously written about the potential advantages to having at least one song on an artist’s MySpace page being available for download, but former Artist of the Week Conscious has one-upped me by putting together an entire EP, ‘A Side, B Side’, and offering it up for free via download. A lot of folks, especially artists, may think that’s quite a lot of work to be giving away for free, but when one takes a closer look at it they’ll realize the idea is brilliant. Read the full story at adambernard.blogspot.com.