(RED) just announced the launch of a new multimedia campaign that will include a new film directed by Lance Bangs and executive produced by Spike Jonze. The documentary is called ‘The Lazarus Effect’ and borrows its name from the transformation of people infected with HIV/AIDS when given access to antiretroviral medicine. It will premiere on May 24th on HBO at 9pmET/8c, YouTube and Channel 4 in the UK. Check out a new video kicking off The Lazarus Effect Campaign, which features Common, Gwen Stefani, Bono, Ludacris, and more below.
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