Theda Sandiford – Hip-Hop Innovator
Contributed by AdamBernard:
It’s hard to imagine a recording artist without a website, but it wasn’t always that way. Theda Sandiford, AKA Theda Dot Com, remembers a time back in 1999 when she was at Def Jam fighting to get their artists online as a form of promotion. It worked. In fact it really worked. No longer with Def Jam, Theda is working on a number of projects right now, including one with Russell Simmons, and is constantly on the move from NYC to Atlanta to LA. I caught up with her this week to talk about how online artist promotion has grown and changed over the years, what’s next for the new media world, and what advice she has for aspiring artists. Read the full interview at adambernard.blogspot.com.