Ok, I tried breaking down all of the Puffy Combs top search terms on Goto.com, soon to be Overture.com, during the month of August and given all his names, it wasn’t easy. Actually if you combine all of the Puffy related search terms, he’s more popular than his lowly ranked album would indicate. The most popular way to refer to Combs is as ‘Puff Daddy’ which received 15,979 searches in August. ‘P Diddy’ & ‘PDiddy’ combined for about 10,200 while Puffy got 4818. His real name, ‘Sean Combs’ got 850 searches.