Jermaine Dupri raised eyebrows by having Imperia Vodka sponsor his Billboard Music Awards after-party in Las Vegas, since he’s a partner in the premium liquor brand 3 Vodka. “It’s bizarre for him to align himself with another brand, because he’s always promoting 3 Vodka, and it’s even on his Web site,” an insider tells The New York Daily News. 3 Vodka’s managing partner, Brian Berish, didn’t sound too upset about the situation. “We can’t sponsor every event,” he said.
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