IMDB.com reports Will Smith is hyping up his upcoming ‘Born To Reign’ album, due out later this month, as his best ever. “I don’t want to gas it up, but it’s definitely the best album that I’ve ever done,” he said. “I was keeping it old-school on all of my previous albums. Hip-hop records have always historically been sample-driven. With this album I just went away from all of the samples. It’s live instrumentation, but we processed the instruments to give you that sample sound. It’s a strange sound and it’s incredible.”
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