Kelley L. Carter of the Detroit Free Press profiled the recent move in hip hop from the many rappers using ‘Big’ in their monikers to now using ‘Lil’. George Martinez, a leading hip-hop activist in New York said, “It’s a youth movement. The market is dominated by 13- to 18-year-olds. They’re buying the records, the advertising and the material.” Ohio.com has since removed the article. Of course with Bow Wow’s recent decision to drop the ‘Lil’, maybe this trend will be switching again.