A long-lasting career as a musician is often seen as quite a rarity, let alone be a rapper and have a long lasting career. Playing the opposite role, Jay-Z has been dropping albums each year since his debut, ‘Reasonable Doubt’, which was released in 1996. Seven years later, Jay-Z delivers what he claims is his last album by way of ‘The Black Album’. Initially, the album was said to be a project that was going to have no marketing/promotions; no single; to be released on Black Friday; etc. For whatever reason(s), things changed and the album was promoted, a single was put out along with a video and the album even leaked and was forced to be bumped up two weeks prior to its set release date. Read the review here.