Theda Sandiford – Hip-Hop Innovator

Contributed by AdamBernard:

It’s hard to imagine a recording artist without a website, but it wasn’t always that way. Theda Sandiford, AKA Theda Dot Com, remembers a time back in 1999 when she was at Def Jam fighting to get their artists online as a form of promotion. It worked. In fact it really worked. No longer with Def Jam, Theda is working on a number of projects right now, including one with Russell Simmons, and is constantly on the move from NYC to Atlanta to LA. I caught up with her this week to talk about how online artist promotion has grown and changed over the years, what’s next for the new media world, and what advice she has for aspiring artists. Read the full interview at

Russell Simmons Discusses ‘Lockdown, USA’ Documentary

Hip-hop mogul Russell Simmons discussed his new documentary ‘Lockdown, USA’ with Fox News Channel’s ‘Dayside’ on Friday (May 5).

The segment, which was abruptly ended by breaking news – presumably Porter Goss’ resignation as CIA Director, at has since been removed.

Complex Magazine’s 4th Anniversary

Consequence, Darryl ‘DMC’ McDaniels, Ice-T, Nick Cannon, Remy Ma, and Russell Simmons attended Complex Magazine’s 4th Anniversary Hosted By Mercedes Benz at Manhattan Classic Car Club on April 20th in New York City. Check out pictures from GettyImages and WireImage (arrivals / Polaroids).

Rap Stars Sing Virtue Of Saving Your Money

The Associated Press reports Saturday afternoon in the packed Hammerstein Ballroom, Russell Simmons led a star-studded group in presenting the “Get Your Money Right Financial Empowerment Tour.” LL Cool J told the audience, “The biggest misconception probably comes from the hip-hop community itself … that the money lasts forever. You have to do the right thing with it.” LL and Russell were joined by Nas, T.I., and a host of financial experts.

Russell Simmons And Kimora Lee Kaput?

Us Weekly reports that Russell Simmons has already moved on from his marriage to Kimora Lee and began dating 23 year old model Denise Vasi. Simmons and Vasi met while practicing yoga and have been inseparable for the past few weeks, while Kimora has been linked to New York Knick guard Stephan Marbury. No comments from reps for Kimora or Russell on the report.

Run Athletics Product Line Launch

Reverend Run of Run-DMC and Russell Simmons launched Run Athletics product line at Project Show Las Vegas at the Sands Expo Center on Wednesday (February 22) in Las Vegas, Nevada. Check out pictures from GettyImages.

Kimora Lee Simmons: My Marriage Is No Sham

Kimora Lee Simmons is hosing down talk that her blissful marriage to hip-hop mogul Russell Simmons is a sham. “One thing my marriage is not is convenient,” she said. “I am inconvenienced, sh**! Honey, Russell and I have been together 14 years. That’s almost half my life.”